Performance Marketing is the practice of ‘maximizing performance through people’. It is based on the notion that people can be motivated to perform at a higher level. It is a process that focuses on personal and organizational enhancement to achieve an increased level of output.

Performance Strategies target key Business Issues, focusing on the Performance Issues that will positively impact these Business Issues if behaviors are changed. These strategies include the development and execution of four components of Performance Improvement: Communications, Training, Reinforcement, and Measurements/ Analysis.

The following articles explain different aspects of employee-based and sales-based performance improvement strategies. For additional information or Case Studies, contact an Incentive Services Sales Consultant.